In the mid 1940′s Earl Tupper dreamed that with his products he could become a famous inventor and multimillionaire and set out to do just that. The introduction of his ‘Wonder Bowl’ was the first step. This plastic bowl came with a lid that ‘burped’ and created an airtight seal. This and soon other Tupperware products grew in popularity into the 1950′s and in 1958 Tupper sold the business for $16 million, got a divorce and bought an island in Central America.
Before he reached success, Tupper tried marketing his items the traditional way: in retail stores. Department store sales were not too good in spite of aggressive marketing. It was his pairing up with Brownie Wise that launched demand and business soared. This business partnership was an entirely new marketing scheme. That strategy was direct marketing.
Brownie Wise was selling huge quantities of Tupperware products at parties she hosted. When Tupper saw the success of her in-home product demonstrations he abandoned retail sales altogether and marketed his products exclusively through home parties. Soon thousands of women began hosting these parties for a representative.
People were buying up the products in large numbers. They loved the airtight seal because it kept food from drying out and kept it fresher longer. They were also better looking containers to see lying on counters and in cupboards than unsealed boxes and bags.
For just about any food type or occasion you could think of, there was a Tupperware product to fit the need. You could find containers for long-term storage items like sugar and flour and containers to keep perishables cold, like tuna sandwiches. There were also neat serving trays for multiple items like chips and dips.
Want to find out more about Tupperware products, then visit Mary Glenn’s site on how to choose the best Tupperware for your needs.